Working as a campaign caller on an appointment setting campaign can get pretty mundane if everyone you call turns down the offer for an appointment. You may figure that there is not much you can do but accept the fact that few people want appointments. But that's not the case at all! There are plenty of things you can do, prior to and before each call, to increase the chances of someone agreeing to an appointment. Not only will this improve your employer's results, but it will also make the calls more interesting for you.
1. Know Your Target Audience
Who are you calling? Are you calling middle-aged parents, or are you talking with professionals in their early 20s? Ask your employer to tell you more about the target demographic so you get a better idea of who you are calling, and then make sure the language you are using fits those people. For instance, if you are talking to an older crowd, you may want to use more formal language and stress the time-saving and money-saving benefits of the thing you are marketing. For a younger crowd, you can use more casual language and stress how new, up-and-coming, and unique your product is.
2. Have a List of Answers Ready
If someone asks you a question and you do not have an answer ready, you look unprepared and unreliable. That person is then unlikely to make an appointment. So, before you start making your calls, sit down and write out a list of common questions customers have had about the product and company. Write out concise answers. Then, when someone asks you one of these questions, you can look up the answer and provide it quickly -- rather than stumbling on your words.
As customers ask you additional questions that are not on your original list, write them down -- along with your answers. Your reference list of questions will grow over time, giving you more complete responses to potential customers' inquiries.
3. Be Detailed
Many people will say "no" to an appointment because they fear it will take a lot of their time or be an inconvenience in their day. So, provide them the details to prove this idea wrong from the get-go. Do not ask, "Are you interested in making an appointment?" Instead, ask "Would you be interested in making an appointment that only lasts 30 minutes? We're available Thursday nights and Tuesday mornings, making it easy to stop before or after work!"
If people feel like they know what they are getting into, they are far more likely to say "yes."
4. Show Some Personality
Today, especially, people are used to getting impersonal and robo-calls. They may institutionally ignore you, not because they are truly uninterested in what you are selling, but because they make that assumption as soon as they pick up the phone. To make an appointment, you need to set yourself apart from these automated and impersonal callers.
Greet the customer with a friendly voice. Introduce yourself. (You can use a fake name if you're not comfortable giving out your real one.) Ask how they are doing, and try to tailor your information to them based on what you know. Even if they say "no" to the appointment, be kind and courteous. This way, if you have to call back and schedule an appointment again, they will be more receptive to you.
If you employ the tips above, you should have an easier time getting appointments during your campaign calls. Pass these tips on to others in your call center. Together, with a new approach, you can make your calls more effective and more interesting.
For more information, get in touch with a company such as Oasis Marketing Solutions.Share